Services
Building Profitable Relationships>
Strategic Marketing
- Business and marketing plans
- Communications planning
- Branding and corporate identity
- Database strategy management
Project Management
- Concept development and briefs
- Process and schedules
- Online and offline marketing calendar
- Vendor search and selection
- Contract negotiations
- Budget management
- Program updates
Marketing Programs
- Integrated and interactive marketing campaigns
- Online and offline direct marketing
- Sales collateral - white papers, case studies
- Website development, PPC, SEO
- Trade shows, seminars, executive events
- Lead distribution - inquiry, fulfillment, tracking
Direct Marketing
- Database driven marketing strategies
- Database verification, cleanse, supplement
- Internal/external list selection
- Response management
Creative Development
- Art direction, concept development
- Brand representation
- Copywriting and editing
- Technical writing - software/hardware documentation
- Production management
Post-Program Analytics
- Program metrics reporting
- Statistical analysis
- Measure and track ROI
- Tactical analysis/response reporting
